This course is aimed at giving delegates practical and strategic advice on how to use social media to engage in a two-way conversation with audiences. You will learn how to use social media to benefit your organisation and enhance your reputation, whilst understanding the risks associated with engaging with online audiences.You will also discover how to monitor and evaluate social media and the impact that it has, as well as learn how to identify and engage with traditional media targets and other influencers online. The programme is designed to give an insight into the kinds of social media that exist and illustrate best –as well as worst – practice. Mosaic Publicity’s training courses are accredited by the CIPR and trainer Karen Ainley is highly experienced in delivering fun and thought-provoking training.

• Types of social media
• Do’s and don’t's when using social media
• Social media strategy and how it fits into your overall marketing campaign for your organisation
• How to use Twitter effectively
• Creating campaigns using Facebook
• What to blog and which bloggers to engage
• Photo, video and audio sharing and other social networking technologies and sites
• Measuring social media output
• Lots of case studies and breakout sessions