Next Press Release Writing open course : 7th February, 9th May 2012All open courses held at the Mosaic Media Training Suite, Colchester, CO1.Click here to book |
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| DURATION | 1 day |
| DELEGATES | 4 people |
| OVERVIEW | Interactive, practical training that counts ! A workshop with plenty of hands-on experience and exercises covering:• Press release techniques |
| AIMS | Aimed at giving delegates practical advice on how to promote themselves and their organisation through the media. The course is designed to give an insight into the way the media works, what journalists are looking for and practical experience of press release writing, with constructive tips and feedback on preparations, presentation and style.Mosaic Publicity’s dynamic and inspirational trainers leave delegates on this highly interactive and practical course equipped with the necessary skills and insight that will enable them to play a significant role in improving their organisation’s public relations activities. |
| PROGRAMME | |
| 9.30am | Welcome, introductions and outline of the day |
| 9.45am | Understanding the media |
| 10.30am | The art of press release writing |
| 11.00am | Understanding key messages |
| 11.15am | Refreshments |
| 11.30am | Press release writing workshop |
| 12.30pm | Press release feedback |
| 1.00pm | Lunch |
| 1.30pm | Press release writing workshop |
| 2.15pm | Press release feedback |
| 2.45pm | Talking to journalists and preparing for an interview |
| 3.15pm | Refreshments |
| 3.30pm | Photography in PR |
| 4.00pm | Handling a crisis |
| 4.30pm | Questions and close |
| Sample course programme. Timings are approximate. All open courses are subject to a minimum number of delegates. | |
