Next Press and Radio Skills open course : 29th March 2012All open courses held at the Mosaic Media Training Suite, Colchester, CO1.Click here to book |
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| DURATION | 1 day |
| DELEGATES | 4 people |
| OVERVIEW | Raise your media profile and get your message across !A workshop with plenty of hands-on experience and exercises covering: • Understanding what makes a good story • Key messages • Press release techniques • Creative quotes • Clever photo ideas • Preparing for an interview • Radio techniques |
| AIMS | This one-day media training course is aimed at giving delegates practical advice on how to promote themselves and their organisation through the media. The programme is designed to give an insight into the way the media works, what journalists are looking for and practical experience of press release writing and radio interviews, with constructive tips and feedback on preparation, presentation and style. Delegates will leave this highly interactive and practical course equipped with the necessary skills and insight that will enable them to play a significant role in improving their organisation’s public relations activities. |
| PROGRAMME | |
| 9.30am | Welcome, introductions and outline of the day |
| 9.45am | What makes news (Workshop) |
| 10.30am | The art of press release writing |
| 11.00am | Understanding key messages |
| 11.15am | Refreshments |
| 11.30am | Press release writing workshop |
| 12.30pm | Press release feedback |
| 1.00pm | Lunch |
| 1.30pm | Introduction to radio |
| 2.00pm | Radio interviews |
| 3.00pm | Refreshments |
| 3.15pm | Radio interview feedback |
| 4.00pm | Handling difficult questions |
| 4.30pm | Questions and close |
| Sample course programme. Timings are approximate. All open courses are subject to a minimum number of delegates. | |
