Next Media Awareness open course : 20th June 2012All open courses held at the Mosaic Media Training Suite, Colchester, CO1.Click here to book |
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| DURATION | 1 day |
| DELEGATES | 4 people |
| OVERVIEW | Want to know the secrets of grabbing the media’s attention?
This course is aimed at employees who would like to have a better understanding of their organisation’s policy towards teh media, PR activities and how it works to promote itself through the media. The course also gives delegates the opportunity to explore the role they can play in identifying good news stories to offer the meda and the most effective way of doing that. |
| AIMS | A workshop with plenty of hands-on experience and exercises covering: • The media and your organisation • What makes news • Press release techniques • Understanding what makes a good story • Opportunities with radio and TV • Preparing for an interview on radio and TV |
| PROGRAMME | |
| 9.30am | Welcome, introductions and outline of the day |
| 9.45am | The media and your organisation |
| 10.00am | Who are the media you want to influence? |
| 10.30am | What makes news in your organisation? (Interactive session) |
| 11.30am | Refreshments |
| 11.45am | The art of the press release (workshop) |
| 12.45pm | Lunch |
| 1.30pm | Press release feedback |
| 2.00pm | The bigger picture – feature opportunities, radio andtelevision |
| 2.30pm | How to get your story on radio or TV |
| 3.00pm | Refreshments |
| 3.15pm | Practical interview workshop – interview preparation and a selection of one-on-one radio interviews including the art of the soundbite |
| 4.00pm | Feedback |
| 4.15pm | Questions and evaluation |
| 4.30pm | Close |
| Sample course programme. Timings are approximate. All open courses are subject to a minimum number of delegates. | |
