Next Integrated Marketing open course : 18th April 2012All open courses held at the Mosaic Media Training Suite, Colchester, CO1.Click here to book |
|
| DURATION | 1 day |
| DELEGATES | 4 people |
| OVERVIEW | Bringing it all together – integrating your marketing. This course is aimed at equipping you with the skills you need to devise an integrated marketing strategy, with all aspects of marketing complementing each other. It will give you a thorough understanding of what is involved in marketing your organisation, from planning through to implementation, using the latest tools and techniques. You will have the opportunity to think through some of your own ideas, and have a clear picture of how these can be used to drive the results that are required to support your organisation’s own business plan. |
| AIMS | A workshop with plenty of hands-on experience and exercises to help you: • Understand your market place • Plan your marketing strategy • Decide which marketing tools to use • Consider various aspects of new media |
| PROGRAMME | |
| 9.30am | Welcome, introductions and outline of the day |
| 9.45am | Understanding your market place, including audience(s),competitors, key messages, 4Ps, resources |
| 11.00am | Refreshments |
| 11.15am | Planning your strategy – Analysis, Objectives, Strategy,Measurement & Evaluation, Costs |
| 1.00pm | Lunch |
| 1.30pm | Marketing tools – PR, Advertising (Newspapers, magazines, online, advertorials), Web, Events, Brochures, Literature, Directories etc; tone of voice, personality, branding |
| 3.00pm | The rise of new media – Making your website work harder, audio and video on the web |
| 3.15pm | Refreshments |
| 3.30pm | Misc issues, eg archiving |
| 4.30pm | Questions and close |
| Sample course programme. Timings are approximate. £295+ VAT per person. Please note all open courses are subject to a minimum number of delegates. | |
