Next Crisis Management open course : 21st February, 21st June 2012All open courses held at the Mosaic Media Training Suite, Colchester, CO1.Click here to book |
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| DURATION | 1 day |
| DELEGATES | 4 people |
| OVERVIEW | Can you handle yourself in a crisis ? The principal aims of the course are to introduce you to the media and equip you with the skills and confidence to develop a proactive and positive relationship with journalists even when handling a crisis. You will gain insights from media professionals into what journalists are looking for and why, and learn about what procedures should be considered in a crisis management plan. The main element of the day, however, is the practical experience of preparing for and undertaking challenging media interviews. You will undertake four interviews and receive immediates constructive feedback on content and presentation. |
| AIMS | A workshop with plenty of hands-on experience and exercises covering:• Crisis planning and the media • Understanding the opportunity • Conveying key messages • Interview preparation – radio and TV |
| PROGRAMME | |
| 9.30am | Welcome, introductions and outline of the day |
| 9.45am | Introduction to crisis communications • Why plan for the media in a crisis? • The media procedures you need to include in your emergency plan • The ‘lifespan’ of a crisis – plus examples |
| 9.45am | Interview preparation workshop - • Understanding the opportunity • Key messages • Soundbites • Difference between print and broadcast |
| 10.15am | Radio interviews – One-to-one |
| 11.00am | Refreshments |
| 11.15am | Playback and feedback |
| 11.45am | Radio Interview 2 – Phone-in-style or down-the-line |
| 12.30pm | Playback and feedback |
| 1.00pm | Lunch |
| 1.30pm | Preparing for a TV interview • The TV soundbite • Presentation • Body language |
| 2.00pm | One-to-one TV interview – outside |
| 2.45pm | Playback and feedback |
| 3.00pm | Refreshments |
| 3.15pm | One-to-one TV interview – inside |
| 4.00pm | Playback and feedback |
| 4.30pm | Questions and close |
| Sample course programme. Timings are approximate. £295 + VAT per person. Please note all open courses are subject to a minimum number of delegates. | |
